Thrive Global
“Creativity in pop music has always been rooted in the experience of sharing, whether we’re talking about ideas, influences, or emotions,” Jason King, Ph.D., an associate professor at NYU Tisch’s Clive Davis Institute of Recorded Music, told Thrive. This fundamental sense of connection underpins both our public appetite for covers of our favorite songs and the drive for artists to keep them coming — and each feeds into the other. Simply put, covers are just as fun to hear and share as they are to make. As King continued, “if done with creativity, imagination and skill, a cover version can help us ‘re-hear’ an original song in new and thrilling ways.”