A Conversation with LOLA PLAKU of GIRL CONNECTED
On December 6th, the Clive Davis Institute will host a special iteration of the GIRL CONNECTED series for womxn and non-binary entrepreneurs.
Join us for A Conversation with LOLA PLAKU of GIRL CONNECTED!
Behind every successful music artist, there’s a Lola Plaku. She’s an artist development maven and the ultimate dot connector. Formerly a music journalist and ”it-writer” for Canada’s hip-hop music scene, the Toronto native (who was born and raised in Albania until the age of 13) made a name for herself after launching her blog, iLuvLola. Her unshakeable work ethic led her to a role in promotions at Maxamus Entertainment, executing exclusive events including the wildly popular Caribana Toronto parties. From there, she landed an online marketing position at CP Records (currently Sal&Co) working with their entire artist roster.
Plaku was passionate about boosting the visibility of Canadian talent as well as breaking U.S. talent in the Toronto market, and eventually branched out into concert production. She worked with a number of artists in this capacity at the very start of their careers – The Weeknd, Belly, French Montana, Big Sean, Travis Scott, A$AP Rocky, A$AP Ferg and Kehlani, among others. She then transitioned into working with French Montana in a full time role. These days, Plaku runs her own New York-based company, Lola Media Group, which specializes in artist marketing, brand development and management. Her mantra is, and has always been, to build and nurture client relationships 100% organically. LMG’s current clients include French Montana, Belly, Nav and Toronto newcomer, Lemin.
In addition to growing her roster, Lola has a number of other projects in the pipeline this year, including GIRL CONNECTED, a mentorship program that will pair aspiring female professionals with Plaku’s successful industry colleagues to learn the ins and outs of the music business. The program will focus on various disciplines such as marketing, public relations, creative direction, A&R and artist management. Gearing up for the program’s launch, she has curated intimate GIRL CONNECTED events with fellow female tastemakers in London, Atlanta and Toronto.