Seth Kallen

Adjunct Instructor

Seth Kallen

Seth Kallen (Class of '09) is the founder of This Fiction Music, an artist management company, record label, and publishing company based in Los Angeles representing a diverse group of artists, songwriters, and producers including X Ambassadors, JP Saxe, Jukebox the Ghost, and more. Kallen learned the ropes of management through managing his own artist project during his time at NYU, while simultaneously starting to manage others. He took a short stint as a day to day manager at MCT Management for a few years after school, and in 2014, This Fiction was launched on the idea of keeping close, personal relationships with artists. The company remains dedicated to passionate, long term artist development.

Kallen and the This Fiction team have guided the careers of numerous artists, building brick by brick from small clubs to sold out amphitheaters, from their debut singles to Grammy nominations, and across multi-platinum albums and billion streaming songs. In 2021, This Fiction launched it's publishing arm, Campfire Songs, in partnership with Spark Music Group, along with a joint venture record label with BMG.