ITP Alum teams up with New Museum and Apple

Monday, Sep 30, 2019

Sarah draws on a white board

[AR]T Sessions

ITP Alum Sarah Rothberg is teaming up with Apple and the New Museum for [AR]T Lab. 

From Art Net News:

The [AR]T Walk sessions will last 90 minutes to two hours and be open to ten guests, who will each be temporarily furnished with an iPhone and headphones before being led out into the world to see the AR artworks in the wild. And unlike many AR pieces—think Jeff Koons’s collaboration with Kickstarter—these aren’t just static images superimposed against the world. Each piece must be actively experienced, whether you’re stepping into a portal to Höller’s Through, which envisions a black and white world without perspective, or chasing the shimmering elusive form of Rist’s International Liquid Finger Prayer.

“The [AR]T initiative was conceived as a new form of public art, to be experienced as part of a city’s urban fabric,” Karen Wong, the New Museum’s deputy director, told artnet News. “It was a wonderful experience to work with the Apple team. They always privileged the artist’s vision first and foremost. The artists were intrigued by the possibilities of augmented reality, and ultimately excited to explore and master a new medium. It was a very intense process overall, with a great deal of invention.”

And if you’re inspired to learn more about how AR works, Sarah Rothberg, a New York artist and educator who is a member of the New Museum’s art and tech incubator, NEW INC, has partnered with Apple to create a lesson on the new technology. The 90-minute [AR]T Lab, which will be free at all Apple stores, teaches the basics of creating AR using the programming language Swift. You can also try it from home, using the free Swift Playgrounds app.