From the March 30, 2016 NY Times Lens Blog article by Rena Silverman:
Even if you show up at Ikea with a plan — whether it’s to find matching side tables or a better bathroom rug — it’s only a matter of minutes before the aisles suck you in. As you pass under the waffled lights, past the modular shelves, the same chair in four colors, the patterned throws and checkered pillowcases, it’s easy to lose yourself to the hypnotic, repetition of products everywhere. While some view the experience as overwhelming, others see it as practical or mundane. But Margeaux Walter sees it as a work of art.
In her series “Sign Language,” she re-enacts the performance of consumers as they lose their identities to surrounding Ikea products. These consumers, whom she portrays in her own staged photographs, blend into the patterns of rugs, furniture or flooring, all of which she purchases from the store.
Click here to see the full article and slideshow.
Follow Margeaux on Instagram: @margeauxwalter