ITP Alum Ziv Schneider's SYLVIA is in the IDFA DocLab

Monday, Nov 16, 2020

A computer generated image of a fashionable grey-haired woman leaning on a table, looking at the camera with a serene, happy look

Image courtesy of @MyFriendSylvia on Instagram

ITP alum Ziv Schneider created an entirely virtual Instagram influencer and model named Sylvia. Unlike her virtual contemporaries who are designed to remain young and beautiful indefinitely, Sylvia is rapidly aging. She was created by Schneider as a social media experiment on themes such as ageism, mortality, and simulated authenticity.

As a part of IDFA DocLab's Digital Storytelling Competition, Sylvia's brief life is the subject of a retrospective. Click the link below for more information.