ITP Alum Olivia (Jiaxuan) Yin Wins 2024 Yugo BAFTA Student Award for Immersive

Monday, Jul 29, 2024

Three individuals stand on stage at the BAFTA Student Awards 2024. A woman in a patterned dress is on the left, smiling and holding a paper. In the center, a woman is speaking at a podium with a BAFTA Student Awards logo. On the right, a man in a dark shirt and pants is holding a clear award trophy.

BAFTA

We are thrilled to announce that Olivia (Jiaxuan) Yin, a 2023 graduate of ITP, has won the prestigious 2024 Yugo BAFTA Student Award for Immersive with her project, “Smell Like Home.”

Smell Like Home” is a groundbreaking multisensory virtual reality experience that explores the profound concepts of home and belonging through the evocative power of scents embedded in memories. This innovative project immerses viewers in recreated virtual environments that resonate with emotions and memories related to home.

Using a unique scent-releasing device designed specifically for this project, viewers navigate through emotional responses to home, capturing three pivotal moments in the creator’s life, each marked by a distinctive scent. The project masterfully combines technology and sensory experiences to create an unforgettable journey that connects deeply with audiences.

Olivia's achievement is a testament to the creative and innovative spirit fostered at ITP. We are incredibly proud of her accomplishment and look forward to seeing how she continues to push the boundaries of immersive experiences.

Congratulations, Olivia!

Check out the BAFTA Website to learn more.

2024 Yugo BAFTA Student Award for Immersive, awarded to Olivia (Jiaxuan) Yin for her project 'Smell Like Home.' The image features a virtual reality scene of a bedroom with a bed, desk, and a window overlooking a tree, with the floor covered in green grass. Logos of BAFTA, Yugo, Delta, and Virgin Atlantic are at the bottom

BAFTA