Zola
Most wedding registries are focused on the lead-up to the day of the ceremony. New York startup Zola, co-founded by ITP Alum Nobu Nakuguchi, also sees opportunity in connecting with—and making a sales pitch to—married couples years after they’ve tied the knot.
Zola is an “e-commerce business disguised as a wedding company,” said Shan-lyn Ma, the startup’s founder and CEO, in an e-mail. “We work directly with more than 600 brands to sell over 60,000 wedding gifts —everything from waffle makers and furniture to travel gift cards.”
Ma said Zola came out of her own “painful” experience dealing with wedding registries when many of her friends were getting married. Relying in part on her experience at Gilt Groupe, a New York-based online retailer, she set out to reimagine the registry and other wedding traditions. (Zola co-founder Nobu Nakaguchi also worked at Gilt Groupe.)
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