S. Joy Mountford: Voice of the Car

Joy will give a presentation on the “Voice of the Car”

What happens when our vehicles are enabled to be part of our Internet of Things? Car will be accessories to the phone. What are our expectations for how the car will speak to us? Will it become a dear friend? Someone we tell secrets or stories to? An utilitarian work horse? There are likely to be many such vehicles to talk to people, both as pedestrians and passengers, and also with many personalities. How will a bold fiery car speak or a tough towing truck? How will our thoughts and desires change as we multi-task through different travel and mobility scenarios.

S. Joy Mountford is an internationally recognized leader in computer-human interaction, in which she holds over 20 patents. Currently she is a User Experience leader designing autonomous vehicles and Digital Assistants for Ford Motor Co. at Greenfield Labs, Palo Alto. She won a 2012 Lifetime Practice Award from ACM’s, SIGCHI. She has led interdisciplinary teams designing and developing a wide variety of products: from airplanes, media, artificial intelligence, and toys. She was a VP of User Experience Design and Design Innovation at Yahoo!, and an Osher Fellow at the Exploratorium in San Francisco. In the 90s she was Head of the Human Interface Group at Apple Computer, where she invented, among other things, the initial use of QuickTime. She continues to present innovative and thought provoking talks worldwide. Most recently she was a recipient of the 2019 Women in Leadership: Changing the World award.

Joy will also afford students the opportunity to meet with her one-on-one during the 12 - 3 p.m. session, and a later 6:00 - 8:00 p.m. session. This will be to talk about a possible internship with the Ford Motor Company.