Tuesday, Feb 19, 2019
We’re proud to announce a recent collaboration with Woolrich featuring NYU Tisch students and faculty.
“It was an honor to work with NYU Tisch for our SS19 campaign. Showcasing the next class of visionary artists in this series of images and short videos will immortalize their talent for generations to come. As a brand, we are proud to work with such gifted individuals who are pushing the boundaries of creative thought.” – Andrea Cané, Woolrich Creative Director
In an effort to support the visionary school and the next generation of artists through the platform of this campaign and beyond, Woolrich also provided a grant to the NYU Tisch Future Artists program, a free 14-week immersive experience for high school students who lack access to arts education, qualify for financial aid, and are traditionally underrepresented in the industry.
The campaign features a diverse cast whose unique talents speak to the importance of an arts education within the United States. Shot in New York City by Jack Davison with styling by Mel Ottenberg, the campaign reinforces Woolrich’s reputation as true pioneers of American workwear and outdoor gear. In a clever twist and nod to the well-known purple NYU logo, the campaign blends both Woolrich’s new collection and NYU brand clothing.
CAST
Kanbar Institute of Film & Television
Agasha Irving, Film & TV
Joshuah Melnick, Film & TV
Julia Yelvington, Film &TV
Institute of Performing Arts
Oriana Siphanoum, Dance
Fernando Casablancas, Drama
Yiling Luo, Drama
Olivia Massiah, Drama
Sejahari Saulter-Villegas, Drama
Theo Goude, Performance Studies
Rashaun Mitchell, Assistant Professor and Associate Chair, Dance
Institute of Emerging Media
Paolo Grilli Cicilioni, Clive Davis Institute of Recorded Music
Fallon McDonald, Photography & Imaging
Isolde Brielmaier, Assistant Professor, Photography & Imaging
Seva Granik, Adjunct Professor, Clive Davis Institute of Recorded Music
“Woolrich: American Soul Since 1830 is rooted in the history of American innovation, ingenuity and creativity. By celebrating the students and faculty of the NYU Tisch School of the Arts, Woolrich shines a spotlight on one of America’s most celebrated schools for performing, cinematic and emerging media arts. This campaign illustrates the vibrancy and diversity of New York City and reflects the American spirit that connects Woolrich to the past and future of the youth culture.” – Brian Phillips, Framework Creative Director