Leona Lu is a multidisciplinary creative and strategist currently pursuing a B.A. in Media, Culture, and Communication, Performance Studies, and Producing at NYU Tisch School of the Arts. With a passion for storytelling and digital media, she has worked across both legacy and independent platforms—from interning at Chanel’s Digital & Campaign Strategy division in Shanghai to researching and scripting for Rotten Mango, a top-performing true crime podcast with 5 million subscribers. Currently, Leona serves on the Creator Partnerships team at Agentio, an AI-powered ad platform transforming how creators and brands collaborate by streamlining sponsorship deals, pricing, and campaign strategy. She contributes to building innovative, data-driven systems for creator success across influencer marketing campaigns.

Why PS @ NYU? 

I chose Performance Studies at NYU because it allows me to explore how performance shapes culture beyond traditional theater—through media, branding, and the stories we tell every day. Whether I’m researching for a true crime podcast, supporting digital campaigns at Chanel, or analyzing creator partnerships at Agentio, performance is at the heart of it all. This major helps me think more critically and creatively about the meaning and impact of performance across different disciplines.

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