For Billboard's annual 40 Under 40 list, executives from all corners of the music business share their biggest successes from the past year — and how they're responding to the unique challenges 2020 has brought.
Congratulations to Rhea Pasricha '09 (BFA, Clive Davis Institute) for being recognized on this list for her work as the Head of A&R, West Coast.
Rhea Pasricha
Head of A&R, West Coast, Prescription Songs
The 33-year-old compares the publishing company’s roster to a family: “We talk to them almost every day and are with them through the ups and downs this crazy industry brings.” Even amid a pandemic, there have been plenty of ups: KBeaZy co-produced 24kGoldn and iann dior’s Hot 100 chart-topping “Mood,” while Emily Warren co-wrote Dua Lipa’s No. 2 smash “Don’t Start Now.” “Instead of doing double sessions every day,” says Pasricha, “writers have taken this time to home in on the people they do their best work with.”
If I Didn't Work in Music, I Would...: “Work at NASA. I even went to Space Camp in middle school."