Insomniac Founder/CEO Pasquale Rotella: In Conversation

Pasquale Rotella, founder and CEO of Insomniac, producer of some of the world’s most innovative and immersive dance music festivals, sat down for a rare in-depth interview and Q&A with Bo Pericic.

Watch the full conversation below! Among the topics discussed were the upcoming 5th Annual Electric Daisy Carnival NY, Rotella’s path to catalyzing the dance music movement in America, how Insomniac positioned itself as a leading international live events company, audience discovery and engagement, and the process of seeking out a professional career in music. 

This event was co-hosted by the NYU Production Lab.