A behind-the-scenes glance at our alumni, as seen in our monthly Design Department newsletter.
Interviewed by Bailey Rosa. This month: Veronica Ferre ‘06
What are you currently doing in your life and career that you are proud of?
I am an Art Director for television and live events. I love taking an idea and bringing it to life while collaborating with others who are talented at what they do. In my personal life, I recently purchased a loft in an old, converted factory in Beacon, NY. It’s been a fun project working on customizing the build with the developer and decorating it. I am enjoying getting to know the Hudson Valley and have grown to love the area.
You graduated in 2006 and your career has been very productive. What secrets, principles, talents, assistance, and support do you feel have made you so successful?
Having people skills and being able to communicate well has been very important. Every show is an opportunity to meet new people who I could potentially work with in the future. A show runs a lot smoother when people communicate well! Another part of my process has been to learn from every show in order to not make the same mistake twice. Staying current with computer skills has been an important aspect in my career as well. Last but not least, staying engaged with the rest of the community by watching current theatre productions and art exhibitions.
How are you currently involved with the department? Are there any ways that you would like to be more involved?
I attend the alumni events in the summer and holiday get-togethers and the graduation show in the spring.
Have you worked with any NYU alumni or current students? How did that work out?
I have worked with several NYU alumni and some faculty members and it has always been a wonderful experience.
Trace your entry into your fields from graduate school to your current pursuits.
When I graduated, I worked with NYU alumni on their shows by providing support with drafting, set dressing and sometimes model-making. For a while, I also worked with window displays, either creating concepts, procuring props and/or assembling the displays. Gradually, I came into my current role as Art Director, working on small shows and eventually larger shows.
What do you find to be the most difficult part of your process and how do you resolve it?
The problem is that I can’t be in more than one place at once! When shows load in at the same time, that becomes a problem! Time management is very important when I have multiple deadlines and having other Art Director friends who can fill in for me if I’m not available is also something that I’ve needed lately.
What moment(s) of your career are you most proud of?
I’m proud to have worked twice on the Tony Awards since 2016. Art directing the re-make of The $100,000 Pyramid Show since Season 1 has been an amazing experience. Designing the exterior of the Tiffany and CO. Christmas windows in 2011 and seeing my work displayed at the Tiffany Flagship Store on Fifth Avenue has been another proud career achievement.
When did you get interested in theater or film design and how?
When I moved to New York City to attend Parsons School of Design as an undergraduate, I would buy discounted tickets to see dance performances, concerts and opera. The combination of being in New York City while attending art school and seeing so much live talent on stage was invigorating. I also loved the Cirque du Soleil shows and became fascinated by the artistry and production design of the shows. Eventually, I made friends with someone who was a theatre usher and she got me into it so I was able to see a lot of great theatre for free. At some point, all of these elements came together for me and I made the decision to apply to the Scenic Design program at NYU.
What or who were your influences?
There are so many. A few would be: New York City, Pina Bausch, Ken Adams, The Met, Bjork, Alexander McQueen, The Museum of Modern Art, Robert Wilson, Kristi Zea.
What are some of your other interests in life?
Architecture, landscape design, feng shui, travel, poetry and Nature.