22 year old Julia Rich is currently the Creative Director at Mom+Pop Music, an independent record label based in NYC that is home to artists like Flume, Courtney Barnett, Lucius, Neon Indian, Alina Baraz, Hinds and many more.
Her love of music has always been anchored in the idea that despite music being one of the more singular-sense art forms, it has the power to be integrated into a more full bodied experience. Her creative direction work began as a manager while attending the Clive Davis Institute for Recorded Music at NYU.
As a manager for developing acts, she began honing her skills in the film and visual art world and became a creator in her own right. At Mom+Pop she has started the Creative Department and is currently working on developing the aesthetic of the label as well as developing new opportunities for the artists it represents.
Julia's personal creative direction work can be found here.
Q What was your favorite part about attending Recorded Music?
I appreciate that REMU is a highly competitive department that forces you to think about what void you can fill in the industry. The program lights a fire under you to find your unique voice. It's also a nice homebase to come back to where everyone understands the stresses and difficulties that the business can bring. All that aside, my favorite part has to be the professors. You won't find a more understanding, encouraging group of people anywhere else. I very much credit them with the success I've had since graduation (or even before).
Q How did Recorded Music prepare you for success?
It puts you in the situation to have the resources needed to grow your career. It won't create a career for you; you have to do that (you wouldn't want someone to give you a career anyways.) If you work hard, REMU offers countless chances and opportunities to show your skills.
Q What are you currently doing professionally?
I am currently the Creative Director of Mom+Pop Music. I started the department in November 2016 after working at M+P since July 2015, and am currently building it out. My job is to develop the aesthetic of both the label and the artists it represents. No day is the same. I've coded video games for bands, built interactive and standard websites, produced music videos, designed artwork, the list goes on. It is such a fun puzzle to come up with new ways of presenting music to an ever changing audience in an ever changing landscape. It's also incredibly rewarding to work at a small label where approving ideas is much more transparent and and streamlined. I get to create and run campaigns and products I would love to see from bands I love.
I've also begun doing my own work under the pseudonym PRISM, which is where I let my creative juices escape. Having a side project has allowed me to hone my skills in a creatively liberating way -- we are all constantly learning. It has also allowed me to offer my services to other outlets that might need it. I’m working with a few non-profits to help them disseminate information to the public.
It's exciting to be working in a position where I have to figure out the best and most efficient way to present a product, whether that is an album, brand/artist, information, etc. I'm looking forward to the next few years and what I can continue to learn from the job.
Q What words of wisdom can you share?
Work hard, learn how to do as much yourself as possible, and be nice. Also things will go wrong, so always make your own mistakes, don't do something because you think it is what someone else would do. Making mistakes is inevitable and is a great learning experience.