Clayton Durant

Adjunct Instructor

Clayton Durant

Clayton Durant is the Founder of CAD Management, a music and entertainment consulting firm that focuses on representing brands and artists across areas such as brand partnerships, tour marketing, and strategic management. Durant also serves as a Senior Manager of Emerging Media at MikeWorldWide. 

In his role, Durant oversees CAD Management’s roster of clients which has included brands like Equity Residential, management companies like HIT Command (a Red Light Management Company), as well as a variety of content creators and recording artists. As of May 2021, Durant brokered CAD Management’s first major joint venture with SoundCloud’s artist services division, Repost. The deal, which was covered by Billboard and Music Business WorldWide among others, created the foundation for CAD Management’s first-ever label imprint. Current artists the label is working with include recording artist Maria Lynn.

While leading CAD Management, Durant also consulted for Rz3 Recordings, the Atlanta-based Record label founded by 5x Grammy award-winning producer Tricky Stewart and managers Mark Stewart and Judi Stewart. As a marketing consultant and later the director of Marketing, Durant oversaw the corporate marketing for the label and helped oversee marketing strategy for artist clients like MK xyz.

Clayton is currently a contributor to Entrepreneur,, Adweek, Hypebot, SynchTank, CelebrityAccess, and The Hype Magazine. Additionally, Clayton has been featured in publications like CNBC, Business Insider, DigiDay, Footwear News, Fortune, Nasdaq Trade Talks, USA Today, The Recording Academy (, Mashable, Inc. Magazine, Billboard, Music Business Worldwide, and Reuters. Clayton Durant has a BA in Marketing from Roger Williams University and a Masters from New York University in Music Business (22').