Kobi Wu-Pasmore is the Founder and CEO of VisuWall a online platform that allows brand entities to find, book and install vacant storefront windows for short term use, for the purpose of advertising. Inspired by her work in advertising and marketing, Wu identified a growing need for brands to be able to communicate with consumers in both online and offline methods. She also realized a growing trend in brands utilizing real estate as means to deliver messaging and engage with consumers (pop ups, mobile messaging and digital interactions.) With VisuWall, brands can use the platform to book media using the turnkey system and begin to measure impressions using the proprietary camera and beacon technologies - or Tech-KNOW-logy.
Wu is the former SVP of Strategic Planning at Combs Enterprises where she was responsible for managing the business and creative strategies for Combs Wines & Spirits, Blue Flame Agency, Sean John and REVOLT. She engineered directives for CÎROC Vodka, DeLeón Tequila, 3AM by Sean John and informed the planning for the summer release “Finna Get Loose” w Pharrell by Puff Daddy and the Family.
Prior to Combs Enterprises, Wu led strategy and accounts for award winning lifestyle marketing agencies including her own consulting business Lyonshare Communications, Superfly and Cornerstone Agency. Some of the global brands she’s affected through her unique lens of entertainment and planning combined include Spotify, Google, Yahoo!, Converse, Pepsi, JetBlue Airways, Target, Adult Swim/The Cartoon Network, Sportsnet NY, Levi’s, Smirnoff, Johnnie Walker a host of Diageo brands and seemingly countless others.
Wu has been an adjunct for the Clive Davis Institute of Recorded Music since 2009 where her emphasis is branding and marketing. She studied Architecture at University of California Berkeley (B.A.), Construction Management at Georgia Institute of Technology (M.S.) and has an MBA from the Leonard N. Stern School of Business here at New York University.